September 2026 Community Update | cXm Professionals Newsletter
President’s Message
Industry Perspective
The Next Industry Best Practice May Start Inside Your Organization
Industries move forward because someone is willing to ask a question that can be surprisingly difficult to ask. What if there is a better way?
Every industry develops established ways of working. Processes mature. Technologies become embedded. Teams build expertise around them. What once represented innovation eventually becomes standard practice, and standard practice has tremendous value.
But it can also become comfortable.
Over time, “this is how we do it” can quietly become “this is how it has to be done.” Workarounds become processes. Resource-intensive tasks become accepted costs of doing business. Implementation timelines that once seemed reasonable become expectations. And sometimes we become so good at managing around a problem that we stop recognizing it as a problem at all.
That is why our industry needs creative thinkers and problem solvers who are willing to look at something that has worked for years and still ask whether it can work better.
Continue reading to explore how leaders can:
- Recognize patterns that signal opportunities for improvement
- Challenge “how we’ve always done it” without dismissing what works
- Empower people closest to the work to bring forward better ideas
- Turn promising ideas into repeatable practices and industry differentiation
Two Days. Real-World Case Studies. Industry-Recognized Innovation.
Virtual Event • SEPTEMBER 15 & 17 • 2–3 PM ET
Join cXm Professionals as we recognize this year’s Technology of the Year and Solution of the Year recipients and hear directly from the organizations behind the recognized technologies and implementations.
Across two virtual showcases, award recipients will share the real-world stories behind their recognition, including the business or industry challenge, their approach, the technologies involved, and the results achieved.
Tuesday, September 15 | 2–3 PM ET
🏆 Technology of the Year Showcase
Winner: Crawford Technologies — IntelliMerge PRO
Honorable Mention: BlueCrest — Strata Output Manager
Thursday, September 17 | 2–3 PM ET
🏆 Solution of the Year Showcase
Winner: BlueCrest & Renkim — Transforming Production Efficiency with Roll Printing
Honorable Mention: Solimar Systems, Compu-Mail & Hansen360 — Going 6×9: The Intelligent & AI Way
One registration includes access to both virtual showcases.










![20260915-Awards_Showcase_Hero-v2 2026 Educational Series [ VIRTUAL EVENT ] Monday, August 24 at 3 PM Eastern](https://cxmpa.org/wp-content/uploads/2026/09/20260915-Awards_Showcase_Hero-v2.png)







