Customer communications

CCMP

Professional certification

Customer
Communications
Management
Professional

Recognizes professionals responsible for managing customer communications across print, digital and emerging communication channels.

Who this recognizes

For professionals
accountable for the
work, not a particular
platform.

CCMP is designed for professionals who shape communications strategy, content, governance, personalization, delivery and operational execution across transactional, regulatory, marketing, sales and service communications.

Role titles will vary. Qualification should be based on demonstrated responsibilities, knowledge and outcomes.

Professional outcomes

What certified
practitioners
demonstrate

  1. 01

    Develop communication strategies aligned to business, customer and regulatory needs.

  2. 02

    Govern content, rules, workflows and channels across the communications ecosystem.

  3. 03

    Enable relevant, compliant and well-managed communications at operational scale.

  4. 04

    Create accessible communications that address applicable ADA requirements and inclusive communication practices.

  5. 05

    Measure performance and improve communications over time.

Discipline emphasis

Competency coverage

Communication strategy Content and message design Governance and compliance Personalization Channel management Accessibility and inclusive communication Workflow and operations Measurement and optimization

Candidates connect their work examples to the shared Communications Systems Development Lifecycle and Workflow Journey Components.

Eligibility and assessment

One certification discipline
per application.

Applicants need at least five years of relevant professional experience, 100 qualifying Certification Credits and agreement to the CXMPA Certified Professionals Code of Ethics.

1

Select CCMP

Each submitted application covers one certification. A second certification requires a separate application.

2

Communications aligned experience

Provide professional history, credits and evidence that trace directly to customer communications.

3

Submit three work examples

CCMP candidates use the Work Example Portfolio and relate each example to the Skills Matrix.

4

Complete peer review

A Certification Evaluation Panel reviews the portfolio and presents its determination to the Certification Commission.