July 2026 Community Update | cXm Professionals Newsletter
President’s Message
Welcome to the July issue of the cXm Professionals Association Newsletter.
This month marks another exciting step forward as we continue expanding the educational resources, professional community, and programs supporting customer communications professionals. Over the past several months, we’ve welcomed new members, recognized another Electronic Document Professional (EDP), Audrey Cahais, EDP, expanded our educational programming, and finalized plans for our customer communications educational track at PRINTING United Expo this September.
Our mission remains simple: provide practical education for professionals across print, mail, digital communications, communications experience management, and the technologies that bring them together. Through webinars, networking events, certifications, articles, and conference education, we are committed to helping our community learn, connect, and grow.
I encourage you to join us next Wednesday for Joanne Gore’s educational webinar, The AI Elephant in the Room: How AI Slop is Destroying Your Bottom Line – One Bite at a Time, and connect with fellow professionals during our monthly networking event hosted by Jonathan Malone-McGrew, EDP.
Thank you for your continued support, and I hope you enjoy this month’s issue.
Advancing CCM and CXM together,
Scott Mulkey, M-EDP
Founder & President
Industry Perspective
Customer Communications are Evolving. The Fundamentals Are Not.
At Quantre Solutions, conversations about AI, emerging channels, and engagement technologies have become routine across our consulting engagements. Organizations are evaluating how these capabilities fit within their customer communications strategy while balancing regulatory requirements, operational realities, and rising customer expectations.
For many organizations, the greatest obstacle to adopting emerging communication channels is not the new technology itself but the communications ecosystem that supports it.
Organizations often struggle to adopt emerging communication channels because the underlying communications ecosystem was not designed to support them.
Common symptoms include:
- Fragmented content
- Duplicate content repositories
- Duplicated business rules
- Channel-specific workflows
- Disconnected technologies
- Legacy operating models …
Continue reading to learn how organizations can:
- Build a stronger communications foundation
- Prepare for AI and emerging communication channels
- Modernize without creating new silos
The AI Elephant in the Room: How AI Slop is Destroying Your Bottom Line – One Bite at a Time
Wednesday, July 22, 2026, 12 – 1 PM Eastern
Presented and Sponsored by:
Joanne Gore confronts the AI elephant in the room and its ability to destroy your bottom line. She will share how to embrace AI to create value, what turns into AI slop, and how to keep quality high as the market gets noisier.
This session is a practical guide to spotting, avoiding, and controlling AI slop before it damages pipeline and profit.
Attendees will leave knowing how to:
- Connect Brand with Positioning using a simple messaging matrix of reusable blocks
- Set AI guardrails that feed brand, voice, proof points, and constraints so outputs sound like you
- Develop a no-slop AI content strategy for emails, blogs, and social that preserves accuracy and tone
- Spot AI “in the wild.”
- Stop the Slop
Continue the Learning with cXm Professionals
Live events are just the beginning of ongoing learning.
Membership includes on-demand access to event recordings, plus exclusive educational content, community discussions, and resources designed for customer communications and cXm Professionals.