Customer Communications are Evolving. The Fundamentals Are Not.

CCM and CXM Are Redefining What Counts as Data

Article CCM and CXM Are Redefining What Counts as Data Scott Mulkey, M-EDP • April 21, 2026 • 3 min read CCM and CXM Are Redefining What Counts as Data In a recent cXm Professionals LinkedIn poll, we asked: What is the biggest CXM challenge right now? The top response...