by Scott Mulkey, M-EDP | Feb 9, 2012 | XPLOR
One of the most difficult aspects of putting on a conference program in making sure your content is relevant and appeals to your audience. Not only is the Xplor audience broad, but expanding in scope due to new technologies, methodologies and changes in the way we...
by Scott Mulkey, M-EDP | Feb 7, 2012 | XPLOR
Every couple of years a new buzz word, phrase or three letter acronym sneaks into the vernacular of our industry. In most cases the terms are broad and ill defined. Such is the case with CCM (Customer Communications Management). It is one those things, where...
by Scott Mulkey, M-EDP | Feb 2, 2012 | XPLOR
One of the “funnist” (as my daughter would say) and most challenging tasks in putting on a conference is selecting a keynote speaker. If you have unlimited funds, the choice is endless as almost any famous person that you ever heard of is willing to speak for 45-60...
by Scott Mulkey, M-EDP | Jan 31, 2012 | XPLOR
Everyone knows Kodak filed for Chapter 11 re-organization. Based on the number of emails and calls I received, I surmise some people think I live under a rock. Why was anyone surprised, as hints of the action have been in the media for months? As a former Kodak...
by Scott Mulkey, M-EDP | Jan 27, 2012 | XPLOR
Every year thousands of people attend conference programs looking to learn about the latest trends, best practices and technologies driving our industry. Many attend as they also look at the opportunity to expand their business and personal networks. Everyone wants...
