by Scott Mulkey, M-EDP | Jul 30, 2013 | XPLOR
Last week when I was in Haiti I had an interesting conversation with one of the people in our group about the whole subject of marketing and in particular the best way he could solicit funds for his not-for-profit organization. He shared that he had researched the...
by Scott Mulkey, M-EDP | Jun 25, 2013 | XPLOR
One of the buzzwords or phrases that has made the rounds the last several years is “multi-channel marketing”. I have watched dozens of presentations on the subject, spoken about it and have debated it’s attributes. What is Multi-Channel Marketing? According to our...
by Scott Mulkey, M-EDP | May 22, 2013 | Skip's World
I recently read an article on “The Future of Credit Cards” published as a result of a conference devoted to travel and credit card rewards. Executives from Chase, Barclaycard, US Bank, Capital One and American Express were on hand to share their views on the future...
by Scott Mulkey, M-EDP | May 15, 2013 | Skip's World
Despite the fact that they are in all 50 states and 35 countries I have never had a Papa John’s pizza. The only reason I can cite is that they came late to our relatively small community where I have bought from our local New York pizzeria, Pizza Supremo, for 10+...
by Scott Mulkey, M-EDP | May 8, 2013 | Skip's World
Last week I finally broke down and bought a new office chair. I had been looking at this particular one for months but was unwilling to spend the $$$$ for it. Alas, I received an email promotion from Office Depot and MY chair was on sale for 50% off and it was free...
