Register • 2026 Educational Series • Wednesday, March 25, 2026 at Noon Eastern
Modernizing the Data Layer: Designing a Loosely Integrated Architecture for Growth
Description: As communication ecosystems evolve, the ability to introduce new digital services, analytics, and delivery models increasingly depends on the quality of the underlying data layer. Many legacy environments rely on tightly coupled systems and shared databases, making change difficult, slow, and risky.
This session, presented by Jeff DeVoyd, explores how loosely integrated data architectures reduce dependency between systems while improving flexibility and speed. We will review the historical evolution of enterprise data integration, examine the differences between batch and request-driven data exchanges, and discuss how clearly defined data interfaces enable modernization without disrupting core platforms.
Attendees will gain a practical understanding of how to modernize the data layer to support digital expansion, AI readiness, archival requirements, and future service innovation, without breaking what already works.
Key Takeaways:
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- Understand how tightly connected legacy systems limit flexibility and increase risk
- Apply the core principles of loosely integrated data architecture
- Differentiate between batch and real-time data exchange models
- Identify practical steps to modernize your data layer without disrupting core systems
Register below. After completing the sign-up form below, you will receive a confirmation email. A reminder email will also be sent with the link on the day of the virtual event.
Disclaimers:
- This live educational session is free to attend.
- Access to the session recording and past events is a benefit of cXm Professionals membership.
- By participating in this virtual event, you acknowledge that the event may be recorded. Recordings, transcripts, and related materials may be used by cXm Professionals for educational, promotional, and archival purposes without additional notice or compensation.