Privacy Policy

cXm Professionals Association (CXMPA)

Effective Date: January 1, 2026

cXm Professionals Association (“CXMPA”) respects the privacy of its members, customers, and website visitors. This Privacy Policy explains how CXMPA collects, uses, protects, and shares information obtained through our websites, member portal, events, and related services. This policy may be updated from time to time, and any changes will be posted on this page.

Collected Information

CXMPA’s general policy is to collect only personal information that individuals knowingly and voluntarily provide. CXMPA does not collect personal information from individuals who are merely browsing our website.

Information is collected to support membership services, event registration, certification programs, educational activities, and communications related to the association.

Individuals who join CXMPA, register for events, participate in programs, or access member-only areas of the website may be asked to provide personally identifiable information, which may include:

Name
Title
Company or organization
Mailing address
Telephone number
Email address

Similar information may be collected through online forms or offline registration methods. Access to restricted member areas of the website may require additional information for authentication and account management.

CXMPA does not knowingly collect personal information from minors and does not market its services to minors.

Access and Authentication

To use certain features of CXMPA websites or portals, users may be required to create or provide a username and password or other authentication credentials. These credentials are used to verify membership status and control access to restricted content.

Use of Information

CXMPA uses collected information to:

Operate and manage the association
Provide membership, certification, and educational services
Register and administer events
Communicate information relevant to members, registrants, and customers
Improve CXMPA programs, services, and website functionality

CXMPA members and non-members may receive electronic or printed communications related to events, educational offerings, newsletters, certifications, and association activities. These communications are considered part of the services provided when an individual becomes a member or registers for an event.

Exhibitors, Sponsors, and Partners

CXMPA may share attendee or registrant information with event exhibitors or sponsors when such sharing is relevant to an event. Individuals who choose to opt out of information sharing will not have their information distributed to exhibitors or sponsors.

Usage Tracking

CXMPA may collect information about how users interact with its websites, including pages visited, documents accessed, and search terms entered. If a user is registered, this information may be associated with their account and used to personalize their experience.

CXMPA may also analyze usage data in aggregated, non-identifiable form to:

Improve website functionality
Identify areas for future development
Better understand member needs
Inform future offerings and services

Purchases and Fulfillment

When registering for an event or purchasing services, CXMPA may request additional information such as payment details. This information is used solely for processing transactions and fulfilling requests.

Event registrations may also require information related to logistics, such as meal preferences or lodging details. Such information is used only for the specific event for which it was collected.

CXMPA uses trusted third-party service providers (such as payment processors, mailing services, and event platforms) to support these activities. These providers are permitted to use personal information only as necessary to perform services on behalf of CXMPA.

Updating Personal Information and Opting Out

Members may update their personal information at any time by logging into the Member Portal or by contacting [email protected] with “Updated Information” in the subject line.

Individuals may opt out of CXMPA marketing communications by using the unsubscribe link included in emails or by emailing [email protected] with “Opt Out” in the subject line.

Opting out of marketing communications does not affect transactional or operational communications related to:

Membership status
Certifications
Events or programs for which an individual has registered

Opting out will also prevent CXMPA from sharing an individual’s information with third-party exhibitors or sponsors.

Use of Cookies

CXMPA websites may use cookies or similar technologies to support website functionality, authentication, and user experience. Users may choose to disable cookies through their browser settings; however, some features of the website may not function properly if cookies are disabled.

CXMPA does not use cookies to sell personal information or to engage in third-party behavioral advertising.

Security

CXMPA employs reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. Access to personal information is limited to authorized personnel, contractors, and volunteers who require such access to perform their duties and who are subject to confidentiality obligations.

Links to Other Websites

CXMPA websites may contain links to external websites not operated by CXMPA. CXMPA is not responsible for the privacy practices or content of those sites. Users are encouraged to review the privacy policies of any third-party websites they visit.

This Privacy Policy applies solely to information collected by CXMPA.

Policy Changes

CXMPA may update this Privacy Policy periodically. Material changes will be posted on this page. Users are encouraged to review the policy from time to time to stay informed.