Communications experience
CXMPProfessional certification
Communications
Experience
Management
Professional
Recognizes professionals responsible for designing, governing, delivering, measuring and continuously improving customer communications experiences.
Who this recognizes
For professionals
accountable for the
work, not a particular
platform.
CXMP is designed for professionals who manage how communication content, interactions, channels and touchpoints work together to shape customer relationships and improve customer outcomes.
Role titles will vary. Qualification should be based on demonstrated responsibilities, knowledge and outcomes.
Professional outcomes
What certified
practitioners
demonstrate
Design communications experiences around customer needs, context and journeys.
Orchestrate interactions across channels, touchpoints and moments that matter.
Apply personalization, decisioning, preference and accessible, inclusive design practices responsibly, including relevant ADA considerations.
Use feedback and analytics to improve communications experiences and outcomes.
Discipline emphasis
Competency coverage
Eligibility and assessment
One certification discipline
per application.
Applicants need at least five years of relevant professional experience, 100 qualifying Certification Credits and agreement to the CXMPA Certified Professionals Code of Ethics.
Select CXMP
Each submitted application covers one certification. A second certification requires a separate application.
Communications Experiences
aligned experience
Provide professional history, credits and evidence that trace directly to communications experience.
Submit three work examples
CXMP candidates use the Work Example Portfolio and relate each example to the Skills Matrix.
Complete peer review
A Certification Evaluation Panel reviews the portfolio and presents its determination to the Certification Commission.