Register • 2026 Educational Series • Wednesday, July 22, 2026, 12 – 1 PM Eastern
The AI Elephant in the Room: How AI Slop is Destroying Your Bottom Line – One Bite at a Time
Joanne Gore
President & Chief Strategist
Joanne Gore is an award-winning B2B marketer, content strategist, author, and president of Joanne Gore Communications (JGC), a full-service marketing agency that helps the print industry sell more print.
With over 30 years of experience in the tech and print industries, including roles at Compaq/HP, DST Output/Actuate, and Avanti/Ricoh, Joanne brings a unique perspective to the challenges and opportunities facing today’s PSPs. She is a frequent contributor to industry publications and a strong advocate for helping businesses understand who they help, how they help, and why it matters.
When she’s not helping brands grow, Joanne is leading conversations on key trends like sustainability, digital transformation, AI, customer experience – and the evolving role of print in today’s marketplace. Joanne is the regional director of Girls Who Print Canada, founding member of cXm Professionals Association (CXMPA), regular contributor to WhatTheyThink!, PRINTING United All Star,and Print Mastermind Educator.
Presented and Sponsored by:
You work hard to build a business and, in turn, a brand. It takes time, focus, blood, sweat and tears. In addition to running your business, you need to drive awareness, engagement and growth and find yourself faced with having to create marketing content. Lots of it.
Then, all of a sudden, AI arrives and makes everything easier. Suddenly you can churn out blogs, emails, videos and social posts in the blink of an eye. You are a content machine!
But what you may not realize is that the enticing speed, scale and appeal of AI comes with a dark side. A side that hallucinates, drifts off message, and floods your brand with generic, error-prone content that erodes trust, weakens equity, and hurts revenue.
Joanne Gore, President & Chief Strategist at Joanne Gore Communications, and Founding Board Member of CXMPA, confronts the AI elephant in the room and its ability to destroy your bottom line. She will share how to embrace AI to create value, what turns into AI slop, and how to keep quality high as the market gets noisier.
This session is a practical guide to spotting, avoiding, and controlling AI slop before it damages pipeline and profit.
Attendees will leave knowing how to:
- Connect Brand with Positioning using a simple messaging matrix of reusable blocks
- Set AI guardrails that feed brand, voice, proof points, and constraints so outputs sound like you
- Develop a no-slop AI content strategy for emails, blogs, and social that preserves accuracy and tone
- Spot AI “in the wild.”
- Stop the Slop
There’s no escape from AI – but we can all learn how to live with it.
Disclaimers:
- This live educational session is free to attend.
- Access to the session recording and past events is a benefit of cXm Professionals membership.
- By participating in this virtual event, you acknowledge that the event may be recorded. Recordings, transcripts, and related materials may be used by cXm Professionals for educational, promotional, and archival purposes without additional notice or compensation.