Data-First Customer Communication Systems for CX & AI

Sponsored by Quantre Solutions

This session is ideal for professionals responsible for designing, governing, or modernizing customer communications and the systems that support them.

Modern customer communications don’t fail because of channels or tools. They fail upstream when data, decisions, and information are poorly designed.

In this session, Scott Mulkey, M-EDP, draws on real-world consulting experience to break down what “data-first” actually means in customer communications, and why many CCM and CXM initiatives struggle to scale. Attendees will gain a clearer understanding of how different communication data types work together, where automation breaks down, and how poor information design creates risk, rework, and inconsistent customer experiences.

Rather than focusing on delivery platforms or composition tools, this session centers on how data should be prepared, governed, and structured to support personalization, automation, and long-term CX and AI readiness across print and digital environments.

Designed for mixed skill levels, this session provides newer practitioners with a clear foundation while helping experienced professionals re-evaluate long-standing assumptions about where logic, decision-making, and meaning belong in modern communication systems.

What you’ll learn

• How data-first thinking affects whether customer communications hold up as they scale
• Why communication systems often struggle as customer expectations increase
• How information design upstream supports personalization, governance, digital, and future AI use
  

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Register below. After completing the sign-up form below, you will receive a confirmation email. A reminder email will also be sent with the link on the day of the virtual event.

Disclaimers:

1. This live educational session is free to attend.
2. Access to the session recording and past events is a benefit of cXm Professionals membership.
3. By participating in this virtual event, you acknowledge that the event may be recorded. Recordings, transcripts, and related materials may be used by cXm Professionals for educational, promotional, and archival purposes without additional notice or compensation.