by Scott Mulkey, M-EDP | Jun 9, 2011 | Skip's World
A couple months ago I was walking through my dining room and noticed my daughter sitting at the table with a stack cards and envelopes in front of her. When I asked her what she was doing she replied she was “writing thank you notes for her birthday party”. After...
by Scott Mulkey, M-EDP | Jun 2, 2011 | Skip's World
Postal rates will impact direct mail but direct mailers have the opportunity to mail less and make more. Direct mailers are faced with the challenge of rising postal costs, which I did not mean to trivialize in my last blog. I too owned a mail shop at one time and...
by Scott Mulkey, M-EDP | May 12, 2011 | Skip's World
Last week I had an interesting conversation with a friend of mine who owns a direct mailhouse. It wasn’t long before we were talking about the “future of direct mail business” – in fact based on his outlook I questioned why he did not sell now and get out. I...
by Scott Mulkey, M-EDP | Mar 24, 2011 | XPLOR
This morning I board a flight back to sunny Florida after visiting the ON DEMAND event in Washington DC. Like any industry trade show, I had the opportunity to run into people I know, many of which are Xplor members. Many of the people I ran into were looking forward...
by Scott Mulkey, M-EDP | Mar 11, 2011 | Skip's World
I am always amused when I hear someone use the word visionary, particularly since I believe that true visionaries are few and far between. According to Merriam-Webster dictionary the definition of VISIONARY is: 1: one whose ideas or projects are impractical: dreamer...
