by Scott Mulkey, M-EDP | Jun 25, 2013 | XPLOR
One of the buzzwords or phrases that has made the rounds the last several years is “multi-channel marketing”. I have watched dozens of presentations on the subject, spoken about it and have debated it’s attributes. What is Multi-Channel Marketing? According to our...
by Scott Mulkey, M-EDP | May 22, 2013 | Skip's World
I recently read an article on “The Future of Credit Cards” published as a result of a conference devoted to travel and credit card rewards. Executives from Chase, Barclaycard, US Bank, Capital One and American Express were on hand to share their views on the future...
by Scott Mulkey, M-EDP | Apr 9, 2013 | Skip's World
Many of my blogs talk about the future of print and the other opportunities that may be out there for the “masters of ink” to grow and expand their business. I came across something that is a bit on the fringe but it is print per se and has an unlimited number of...
by Scott Mulkey, M-EDP | Mar 13, 2013 | Skip's World
Is The Tablet Becoming a Small Boat Anchor? (That floats intermittently) Last week the motherboard went out on my PC which caused the usual chaos and scrambling to find a new PC, load programs, backup files, etc. It was painful, but it too has passed. While...
by Scott Mulkey, M-EDP | Feb 18, 2013 | Skip's World
In past blog postings I have spoken about change in the printing industry, technology and how people receive information. I continue to believe that there is room in the world for both print and digital communications and it should be YOU who determines how you want...
