by Scott Mulkey, M-EDP | Jan 27, 2014 | XPLOR
If you are old enough to remember receiving direct mail addressed to “Dear Occupant,” you will certainly remember the astonishment and wonder when you received your first piece of “personalized mail” – Dear (insert your name here). Over time the level of text...
by Scott Mulkey, M-EDP | Oct 29, 2013 | Skip's World
Early in my career I fantasized about the possibility that 100% of the businesses in the world, their economic output and profits were all the efforts of one person. Seems a bit farfetched but I always deemed it plausible. Some of the United States most influential...
by Scott Mulkey, M-EDP | Sep 30, 2013 | Skip's World
No Address …. Really? After coming back from Print13 I began my “post-tradeshow/event” ritual. It is the same for every trip I make: I go through everything gathering every scrap of paper whether it be business cards, receipts, brochures, etc. from my five day trip. I...
by Scott Mulkey, M-EDP | Jul 30, 2013 | XPLOR
Last week when I was in Haiti I had an interesting conversation with one of the people in our group about the whole subject of marketing and in particular the best way he could solicit funds for his not-for-profit organization. He shared that he had researched the...
by Scott Mulkey, M-EDP | Apr 9, 2013 | Skip's World
Many of my blogs talk about the future of print and the other opportunities that may be out there for the “masters of ink” to grow and expand their business. I came across something that is a bit on the fringe but it is print per se and has an unlimited number of...
