by Scott Mulkey, M-EDP | Jun 25, 2013 | XPLOR
One of the buzzwords or phrases that has made the rounds the last several years is “multi-channel marketing”. I have watched dozens of presentations on the subject, spoken about it and have debated it’s attributes. What is Multi-Channel Marketing? According to our...
by Scott Mulkey, M-EDP | May 22, 2013 | Skip's World
I recently read an article on “The Future of Credit Cards” published as a result of a conference devoted to travel and credit card rewards. Executives from Chase, Barclaycard, US Bank, Capital One and American Express were on hand to share their views on the future...
by Scott Mulkey, M-EDP | May 15, 2013 | Skip's World
Despite the fact that they are in all 50 states and 35 countries I have never had a Papa John’s pizza. The only reason I can cite is that they came late to our relatively small community where I have bought from our local New York pizzeria, Pizza Supremo, for 10+...
by Scott Mulkey, M-EDP | Feb 18, 2013 | Skip's World
In past blog postings I have spoken about change in the printing industry, technology and how people receive information. I continue to believe that there is room in the world for both print and digital communications and it should be YOU who determines how you want...
by Scott Mulkey, M-EDP | Jan 3, 2013 | Skip's World
Over the last several months I have personally questioned the effectiveness of social media as tweeting, posting and blogging can eat up your time. As such I wondered if my time was being well spent. At this year’s XDU On the Road I have consistently asked “How many...
