by Scott Mulkey, M-EDP | Jun 25, 2013 | XPLOR
One of the buzzwords or phrases that has made the rounds the last several years is “multi-channel marketing”. I have watched dozens of presentations on the subject, spoken about it and have debated it’s attributes. What is Multi-Channel Marketing? According to our...
by Scott Mulkey, M-EDP | May 22, 2013 | Skip's World
I recently read an article on “The Future of Credit Cards” published as a result of a conference devoted to travel and credit card rewards. Executives from Chase, Barclaycard, US Bank, Capital One and American Express were on hand to share their views on the future...
by Scott Mulkey, M-EDP | Apr 9, 2013 | Skip's World
Many of my blogs talk about the future of print and the other opportunities that may be out there for the “masters of ink” to grow and expand their business. I came across something that is a bit on the fringe but it is print per se and has an unlimited number of...
by Scott Mulkey, M-EDP | Jan 3, 2013 | Skip's World
Over the last several months I have personally questioned the effectiveness of social media as tweeting, posting and blogging can eat up your time. As such I wondered if my time was being well spent. At this year’s XDU On the Road I have consistently asked “How many...
