QR Codes dead already?

by | Feb 23, 2012 | XPLOR

At the upcoming Xplor conference I will be the moderator for a panel entitled “Are QR Codes Dead?” Whether you believe they are or not, it is interesting to me that it is even the topic at a conference. Seems a bit soon, or maybe not. A bit of history … 2D barcodes...

Why Xplor is more than just a name

by | Feb 10, 2012 | XPLOR

Two of the most difficult questions as President and CEO of Xplor:  What is Xplor and why should I become a part of it? Seems odd as one would think that as the President/CEO of the association for the last seven years the words would just roll off the tip of my...

Disrupt: A Track Overview

by | Feb 9, 2012 | XPLOR

One of the most difficult aspects of putting on a conference program in making sure your content is relevant and appeals to your audience. Not only is the Xplor audience broad, but expanding in scope due to new technologies, methodologies and changes in the way we...

Understanding CCM

by | Feb 7, 2012 | XPLOR

Every couple of years a new buzz word, phrase or three letter acronym sneaks into the vernacular of our industry.  In most cases the terms are broad and ill defined. Such is the case with CCM (Customer Communications Management). It is one those things, where...

The Keynote ….

by | Feb 2, 2012 | XPLOR

One of the “funnist” (as my daughter would say) and most challenging tasks in putting on a conference is selecting a keynote speaker. If you have unlimited funds, the choice is endless as almost any famous person that you ever heard of is willing to speak for 45-60...