by Scott Mulkey, M-EDP | Jan 27, 2014 | XPLOR
If you are old enough to remember receiving direct mail addressed to “Dear Occupant,” you will certainly remember the astonishment and wonder when you received your first piece of “personalized mail” – Dear (insert your name here). Over time the level of text...
by Scott Mulkey, M-EDP | Jul 30, 2013 | XPLOR
Last week when I was in Haiti I had an interesting conversation with one of the people in our group about the whole subject of marketing and in particular the best way he could solicit funds for his not-for-profit organization. He shared that he had researched the...
by Scott Mulkey, M-EDP | Jun 25, 2013 | XPLOR
One of the buzzwords or phrases that has made the rounds the last several years is “multi-channel marketing”. I have watched dozens of presentations on the subject, spoken about it and have debated it’s attributes. What is Multi-Channel Marketing? According to our...
by Scott Mulkey, M-EDP | Oct 30, 2012 | XPLOR
Decided I wanted to write this week about someone in our industry who is changing the world. Literally, one person at a time. In my many years being associated with Xplor I have met some incredible people, people that have changed how the world communicates. I have...
by Scott Mulkey, M-EDP | Oct 16, 2012 | Skip's World, XPLOR
Well the Graph Expo 2012 is history, and the Graphic Arts Show Company should be extremely pleased with the results. I had the opportunity to see Ralph Nappi and Chris Price on the show floor and both had this kind of “Cheshire Cat” look on their face of satisfaction....
by Scott Mulkey, M-EDP | Sep 26, 2012 | XPLOR
With Graph Expo just two weeks away I am amazed at the “buzz” being generated through the print, email and social media. Talking with Chris Price, VP of the Graphic Arts Show Company, he is anticipating a great show. Here are three “don’t miss” opportunities: Xplor at...
