by Scott Mulkey, M-EDP | Jul 8, 2011 | Skip's World
A few years ago I was writing an article on the document industry. As I sat in my office my daughter, who was about six at that time, asked me what I was doing. When I told her that I was writing something for a magazine about the document industry, she asked me what...
by Scott Mulkey, M-EDP | Jun 22, 2011 | Skip's World
Technology sometimes just ticks me off. There is nothing more aggravating than seeing “no service” on the top left hand side of your cell phones screen. Or sitting in an airport under a “complimentary internet service provided by ABC Company” sign, and not being able...
by Scott Mulkey, M-EDP | Jun 9, 2011 | Skip's World
A couple months ago I was walking through my dining room and noticed my daughter sitting at the table with a stack cards and envelopes in front of her. When I asked her what she was doing she replied she was “writing thank you notes for her birthday party”. After...
by Scott Mulkey, M-EDP | Jun 2, 2011 | Skip's World
Postal rates will impact direct mail but direct mailers have the opportunity to mail less and make more. Direct mailers are faced with the challenge of rising postal costs, which I did not mean to trivialize in my last blog. I too owned a mail shop at one time and...
by Scott Mulkey, M-EDP | May 12, 2011 | Skip's World
Last week I had an interesting conversation with a friend of mine who owns a direct mailhouse. It wasn’t long before we were talking about the “future of direct mail business” – in fact based on his outlook I questioned why he did not sell now and get out. I...
by Scott Mulkey, M-EDP | Mar 11, 2011 | Skip's World
I am always amused when I hear someone use the word visionary, particularly since I believe that true visionaries are few and far between. According to Merriam-Webster dictionary the definition of VISIONARY is: 1: one whose ideas or projects are impractical: dreamer...
