Technology “bah-humbug”?

by | Dec 6, 2011 | Skip's World

At a Christmas party I attended last weekend a discussion evolved about the “curse” of Google and the accessibility of information children have today. Being a “glass half full” person my position quickly morphed into supporting the availability of information and the...

The Flying Bus

by | Nov 2, 2011 | Skip's World

I read an article in the paper last week about airlines significantly expanding advertising on airplanes, although airlines are no strangers to advertising with ads in the airlines magazines and commercials on the in-flight video system. Coming to a plane near you: ...

Lifetime Revenue

by | Oct 26, 2011 | Skip's World

How long is a lifetime? Never gave it much thought until I heard the term “lifetime revenue” at a Pitney Bowes Users Conference. The spirit of the conversation focused on loyalty driven by great products and great service, boosting lifetime revenue. And ideally, that...

The Internet and Diapers

by | Aug 24, 2011 | Skip's World

I read an interesting article yesterday in the Tampa Tribune entitled “College Freshman Never Lived Without the Internet” which really struck home in terms of looking at the next generation of document professionals. This Associated Press story reported that...

3 Dollars a page for print?

by | Jul 28, 2011 | Skip's World

In many of my previous blogs I have spoken about looking at new print applications, thinking out of the box and finding applications that are value driven and demand a higher price. The  ultimate print application A few days ago while I was preparing to fly from...

A Message to Vendors: The ROI of Events

by | Jul 12, 2011 | Skip's World

Being in the event business a great deal of discussion with vendors focuses on return on investment of marketing dollars. When a vendor is looking at participating in an event or trade show, they are not familiar with, they always ask a litany of questions and...