Understanding CCM

Every couple of years a new buzz word, phrase or three letter acronym sneaks into the vernacular of our industry.  In most cases the terms are broad and ill defined. Such is the case with CCM (Customer Communications Management). It is one those things, where...

The Keynote ….

One of the “funnist” (as my daughter would say) and most challenging tasks in putting on a conference is selecting a keynote speaker. If you have unlimited funds, the choice is endless as almost any famous person that you ever heard of is willing to speak for 45-60...

Why attend a pre-conference program?

Every year thousands of people attend conference programs looking to learn about the latest trends, best practices and technologies driving our industry.  Many attend as they also look at the  opportunity to expand their business and personal networks. Everyone wants...