From CCM to CXM: Navigating the Next Era of Customer Communications

Customer expectations have evolved and so has the market. What once centered on generating documents and controlling templates has now expanded into ensuring relevance and consistent customer experiences across channels. The industry shift from Customer Communications Management (CCM) to Customer Experience Management (CXM) is reshaping how organizations structure teams, design communications, deploy technology, and measure success.

In this educational session, industry experts and consultants, Mia Papanicolaou and Liz Stephen will break down the forces driving this transformation and share practical guidance leaders can use to modernize their communications. Attendees will gain clarity on the differences between CCM and CXM, the emerging expectations for personalization and journey design, and the operational changes required to support more agile, customer-centric communications.

Whether you’re in operations, digital, marketing, customer experience, or IT, this webinar will give you a clear roadmap to navigate the changing landscape and prepare your organization for what’s next.

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Register below. After completing the sign-up form below, you will receive a confirmation email. A reminder email will also be sent with the link on the day of the virtual event.

Disclaimer: By participating in this virtual event, you acknowledge that the event may be recorded. Recordings, transcripts, and related materials may be used by cXm Professionals for educational, promotional, and archival purposes without additional notice or compensation.